Yettel HQ Sofia

“Welcome to Yettel Town” became the spirit behind the transformation of Yettel’s Sofia office—a vibrant 12,000 m2 space reimagined in record time. Inspired by the playful, illustrative brand identity developed by UK-based studio SomeOne, we translated their 2D vision into a dynamic, immersive environment. Branding elements now dance across walls, wrap around columns, peek through glass, and pop up in unexpected corners—bringing the feeling of a miniature Yettel world to life. The challenge of scale and speed only fueled our creativity, and the result is an energetic, modern workspace that feels as imaginative as it is functional. Gross Built Area: 12500 m2 Client: Yettel.Bulgaria Location: Sofia, Bulgaria Year: 2021 Type of project: Brand integration